Curious to see what others do. My goal is to publish something someone can relate to and something that will trigger their memory when seeing something.
In this case I used a football analogy. Yes, I know not everyone follows football, but for those that do, I want to trigger the thought of what I wrote when they watch a game and a team get a “delay of game” penalty.
I have found this works. In the past, I have used “flying in formation” and now all of my customers are using it in a way to describe the value we bring.
I saw your post, Greg. Great question - particularly as I work in content and love to craft more creative ways not just to stick in memory, but also to distill complexity into comprehension. Your football analogy did the trick.
For those who just joined the Matt Dixon (JOLT Effect) roundtable, he talked about ways to overcome indecision and really bolster customer confidence, and I think having a real-world analogy in your back pocket not only makes what you offer easier to grasp, but also puts that FOMU (fear of messing up) into a more grounded perspective, if that makes sense. People like to do a lot of “what if” stuff when they get nervous, and then potential bad scenarios just start swirling in the ether. Analogies and metaphors can be highly effective at bringing people back down to earth, reframing both problems and solutions into everyday or familiar language, thereby making decisions and their consequences seem more manageable.
Curious to see what analogies others share. And just by way of introduction for those of you who see me on our various live events, I work with Leigh on the community content team. I’m here to help if you have questions where a little creative insight might come in handy - like this one!
Hey Greg - happy you started this thread because this was something on my mind recently.
One that came to mind for me was comparing Databook to Costco… One-stop shop for account research/strategy?
Analogies are great for helping people understand… I recall interviewing for a company that sold procurement software (which I knew nothing about at the time), and when I was speaking with a BDR through a mutual friend, he compared their software to the Dominoes Pizza Tracker (chef’s kiss), it all made perfect sense.
Personalized analogies (if you know the prospect follows a specific sport) can be super powerful as well.
Hey Greg, going back to a sports analogy and i’ll use golf for this one. Golfers can spend all the money in the world on expensive clubs and equipment but without the proper coaching and practice their game is not going to improve and they will spend a lot of time looking for their ball or stuck in the sand.
In this analogy we are the coaching/preparation that leads to improved play and our competitors are the equipment.
For a product/service which is built to greatly improve performance and efficiency, you could use a personal trainer analogy.
And for a product which does a lot of different things, you could make a “swiss army knife” analogy. It brings all your essentials into one place, making your work more convenient and efficient.
if you have questions where a little creative insight 
might come in handy - like this one!